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Step 3 Select end user profile (Steps (Build a profile of the end user…

- - - - A specific demographic
        
        may have different goals, aspirations, or fears.
        
        Diff ages etc
        
        Will get you that important initial cash flow
  - - - gender
      - age range
      - income range
      - geographic location
      - motivates em most ?
      - fear most
      - who hero?
      - Where they go for vacation, for dinner, before work ?
      - Newspapers, website, TV shows they watch ?
      - General reason they buy / may buy the product?
      - What makes em special and identifiable
      - What's their story?
      - Some might be unnecessary while others not specific enough
      - Good idea to have an end user in founding team / hire one in exec team
      - example in Appendix 1, table 1