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Step 2
Select a beachead (How to select (Well funded?, Accessible to…
Step 2
Select a beachead
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How to select
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- Accessible to sales force?
- Have compelling reason to buy?
- Can you today, with the help of partners, deliver a product?
- Lot of competition that can block you?
- If you win the segment, can you leverage to get to other segments
7.Is the market consistent with the values, passions and goals of founding them?
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Focus further, but till when
- Customers within market all buy similar products
- Have similar sales cycle and expect similar value. ie Sales ppl can easily shift from one to another
- There is word of mouth b/w customers in the market