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BASe (RPA) GTM (Execution (What resources are required to incubate the…
BASe (RPA) GTM
Execution
What resources are required to incubate the offering
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Complementing capabilities required to develop the offering
- Organization change management is a critical component as this technology has the potential to
- Solution Architect would assist with developing the strategy and road-map
- Business Systems Analyst to capture overall requirements and complete automation configuration not requiring development
- Process Analyst is critical to understanding current process and designing new processes and documenting it for the developers
- QA for testing and validation
- Developers training on the chosen technology scripting language
What technologies are best suited to develop the offering?
- There are a handful of RPA products in the marketplace
- We have chosen UIPath to partner with, they are high on the Gartner/Forrester rankings
How do we leverage the competencies available in the enterprise?
- We have chosen UIPath to partner with and developers/BAs are being certified/trained on it
Identification of resources in the market for succeeding in the offering.
- Freelancers and partner with remote firms :red_flag:
- UI Path will provide pre-sale support
Identification of processes in the market for succeeding in the offering.
- Not sure what this means? :red_flag:
- Standard sales and sales support activities
Identification of risks in the market for succeeding in the offering
- This is a immature product marketplace and it will consolidate at some point.. UI Path may be a victim in that consolidation
- We need to be prepared to expand our capabilities as the RPA capabilities expands into advanced analytics and AI
- ERP vendors may embed RPA capability
- Our ability to establish credibility and capability
- The Central Region RPA market size is not clear, this service offering may be contingent on the expansion into other markets (ie United States)
- UI Path will no be the RPA vendor our customers desire
- Reference reports: get the roadmap right .. governance
Identification of partners and suppliers in the market for succeeding in the offering.
- Establish capability and credibility by partnering with remote service providers and/or Freelancers
Identification of the eco-system (supporting communities) in the market for succeeding in the offering
- RPA vendor marketplace / API : :red_flag:
The Buyer / User
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Users / Personas
Line of Business owners that are tasked with:
- cutting costs,
- getting more work done with the same amount of resources
- improve CX
- Reference RPA benefits section :red_flag:
IT
- Tasked with deploying business solutions that improve productivity and CX
- IT is strained to keep up with Business demand
Primary Persona
- Customer Service Rep
- Data Entry Clerk
- Performs high volume data entry of a repetitive standardized nature. Executes a linear business process (as opposed to ad hoc)
- This role is at risk of replacement by RPA deployment
- Or can be viewed as improved job satisfaction, ie the person can be moved to a higher level of work (e.g. FNOL data entry clerk taking on more claims adjuster responsibilities
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The Offering
RPA RPA tools are designed to mimic the same "manual" paths taken by a human by using a combination of user interface (UI) interaction or descriptor technologies
Service Definition
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Strategy / Roadmap
Strategy for Implementing a Scalable RPA Solution
- Definition(s) of Success for RPA: What is the over-riding goal for an RPA deployment? Is it for cost reduction and the substitution of existing human talent or is it about augmentation of existing talent to do
- Operational Approach: Will the deployment of RPA result in the receiving business units getting new or updated KPIs? How will the benefits of RPA in operations be tracked and
- RPA Development Model: Is RPA development centralized or is there a CoE model developed which sets the processes and defines the methodology and then acts as a “help desk” for development done in the
- RPA Skill Ownership: Are all potential business users to be trained in developing RPA “bots” or is that skill going to be centralized or is there something in between that makes more sense?
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