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Growth (Initiatives (Assured (Which segment does it work for?), Long…
Growth
Initiatives
Long distance
Pre-order
Assured
Which segment does it work for?
POP
Loyalty
Promotion
Trade Discounts
Constructs
Communication
Who are value seeking users?
Which type of discount work for which segment of users?
Coupons
Partner promotion
Constructs
Communication
Communication and Engagment
Push notification
Email
SMSs
In-app engagement
Traffic
SEO
SEM
Organic
Repeat
Time of day preferences
New customer
Repeat rate
High repeat
Low repeat
Partnerships
More traffic
Marketing partnership
Session
Choose restaurant
Explorer
Locater
Value
Premium
Value seeking
Experiments
A/B framework
Messaging card (NUX)
Engagement, tracking screen
Merchendising
Carausals
Open filters
Merchandise collections
Offer section
Push communication
Listing logic
Cart/offers
Offer section
Offers
Copies/CTA/Design
Conversion optimazation