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End to End Detail (Kipper # (Guidance (Demonstration (Workshop), Mobile…
End to End Detail
Kipper
#
Spoken Word
#
Identical / creates memory
Idea / Evidence
Not Powerpoint
What is the BIG IDEA
Choose the partner that will Deliver Success
7 Words or less (must have a Verb)
Approach
Solution
#
Not Sales
Help them buy
Left Hand Side
Propersition
3 ideas
Not a fact but propersition
We can only remember 3 things
Each ideas can have 3 sub idea
Right hand Side
Answer the left
Use Witness Testimony
Create Evidence
Best Evidence that you can find
More than one piece of Evidence
But only one
Head = Audience
Hits home the idea to the audience
Eye
Give a reason to listern
unblocking their Mind
Good Will
Love and Flattery
Playing back what they already know
Smile
Welcome
Chris Leading
Introductions
Introduction
No Surprises
Structure
How you are going to present
Helps them prepare
remember Aardvark
Term or Phrase that may not be known
Explain - 2 sentence explanation
Guidance
Mobile Phones
Demonstration
Workshop
Handouts
Questions
Photo HandOuts
Evidence
Big
Complicated
#
Question
#
Answer
#
Credentual
Only When Useful
Evidence
#
Technical Questions
Forensic Discussion
Detailed and comprehensive
Narrative
Persuassion
Vision
Presentation
Ideas
Time
3 Hours
Quality Over Price
Lust for Information
Not Bleeding Edge
Confidence of Delivery
Change Enablement
BluePrint
How to Communicate Vision
Experience
Emotional
We think we will win it
Want it more
Who
Gareth
How to influence
Methods of Delivery
Who to Win Over
Matt Johnston / Technical
Steve Hiscotte
Ralph / Henrik (Project Management)
Ed / main contact
Needs reassurance
How messages are constructed
How to communicate ideas
Concerns
Power Plant
Ramp up
Complicated