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Chapter 4 (Making Your Message Clear (Keep it Short & Simple, Dumping…
Chapter 4
Making Your Message Clear
Keep it Short & Simple
Dumping Business Phrases
Dropping Cliches
Avoiding Slang & Buzzwords
Rescuing Buried Verbs
Controlling Exuberance
Choosing Clear Precise Words
Enhancing Readability Through Design
Employing White Space
Understanding Margins & Text Alignment
Choosing Typefaces
Capitalizing on Type Fonts and Size
Numbering Lists for Comprehension
Adding Headings for Visual Impact
Proofreading to Catch Errors
What to Watch for
How to Proofread Routine Documents
How to Proofread Complex Documents
Taking Time to Revise
Revising for Conciseness
Eliminating Flabby Expressions
Limiting Long Lead-Ins
Dropping Unnecessary Fillers
Rejecting Redundancies
Purging Empty Words
Writing Concisely for Social Media
Evaluating the Effectiveness of Your Message