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Automated Email Workflow (Plan (Selling points (What's your top 3…
Automated Email Workflow
- Design Workflow Structure (this is customized based on each different business)
- New subscriber workflow (goal: order for the first time)
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- Urgency offer last 5 days
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- Testimonials from first time customers
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- First time customer workflow (goal: order again)
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- Bonus info, fun facts one
- Bonus info, fun facts two
- Bonus info, fun facts three
- (If not already have asking for
review message) Leave a review
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- Testimonials from loyal customers
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- Loyal customer workflow (goal: order repeatedly)
- Thanks for ordering again. Offer loyalty rewards.
- Bonus info, fun facts four
- Bonus info, fun facts five
- Bonus info, fun facts six
- (If not already have asking for
review message) Leave a review
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- Testimonials from other loyal customers
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- Lapsed customer workflow (goal: order for first time, if still not, either we develop product/service they want, or remove them from the list)
- Based on the last email result from subscriber workflow. Address the reason why people don't purchase. e.g. If price, address value is worth is price.
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- Customer testimonials addressing non-purchase reasons
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- Ask why are they not purchasing?
- Reopen urgency offer for 48 hours
- FAQs addressing the reason they tell us why they don't buy
- Sorry we have to let you go
- Have you encountered some problem when checking out?
- FAQs + Customer testimonials
- Cart is expiring, special offer for 48 hours.
- Measure results by open rate, click rate, conversion rate
- Optimize low performing emails
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Email campaigns
What's the open rate, click rate, and conversion rate like?
- Create Automation Campaigns
- Eye catching email subjects
- Eye catching email subtexts
- Scannable email structure
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- Compelling soft sell and hard sell copy
- Clear and simple call to action
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Questions from customers
What questions do you get asked most from your customers/potential customers? (If don't have yet, can use Hotjar to gather questions.)
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Loyal rewards
Do you have any loyal program? If not, how would you like to reward loyal customers to make them come back again?
Bonus information
When customer purchase for the first time, what problems or questions they might have? What would they like to know now that they are using the product/service?
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