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Chapter 2 (Understanding the Communication Process (Sender Has Idea,…
Chapter 2
Understanding the Communication Process
Sender Has Idea
Sender Encodes Idea
Sender Selects Channel & Transmits Message
Receiver Decodes Message
Feedback Returns to Sender
Developing Additional Expert Writing Techniques
Being Positive Rather than Negative
Express Courtesy
Employing Bias-Free Language
Preferring Plain Language & Familiar Words
Using Precise, Vigorous Words
Analyzing & Anticipating the Audience
Determining Your Purpose
Anticipating & Profiling the Audience
Making Choices Based on the Audience Profile
Selecting the Best Channel
Using the 3x3 Writing Process as a Guide
Defining Your Business Writing Goals
Introducing the 3x3 Writing Process
Prewriting
Drafting
Revising
Pacing the Writing Process
Using Expert Writing Tech. to Adapt
Spotlighting Audience Benefits
Developing the "You" View
Sounding Conversational but Professional