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Strategic Management (I/O Method of above average returns (Summary (Study…
Strategic Management
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Vision and Mission
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Vision
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To make good one, should think of customers and products differently ie "sell dreams, not products"
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Mind tools vid
- Mission statement combines purpose of org and how it'll measure success in one powerful statement
eg. To be the most reliable airline in the industry for on time arrivals and to have the lowest number of customer complaints.
- For vision, take out the human value from the mission statement
eg We help travelers have a stress free and enjoyable flight: We get people to their destination, happy and on-time. (note how more emotional and compelling)
Stakeholders
Individuals and groups that can effect the firm's vision / mission, affected by firm's strategic actions, have enforceable claims on the firm's performance.
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Classifications
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Product market stakeholders (customers, suppliers, unions, host communities ...)
Customers - Highest quality, lowest prices
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Managing them
- Identify and understand all stakeholders
- Prioritize in the case that can't satisfy all
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Strategic Leaders
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Decisive, grow those around, give value to all
While CEO is the highest lvl strategic leader, modern day force (globalization, tech adv ...) now demanding those closest to action be determining decisions.
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Strategic Competiveness
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Strategy: Integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage.
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Competitive Advantage
Firm has this when it implements superior value for customers and that its competitors are unable to duplicate or find too costly to do so
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Above Average Returns
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Risk: Investors uncertainty of economic gains or losses from an investment - most successful companies reduce this
Returns usually measured in accounting lang - eg return on assets, inc yield in stock price ... , smaller ventures - speed of growth
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External Environments
- Competitor Environment (Scanning, forecasting and monitoring competitors)
- General Environment (segments: political, economic, technological, demographic (specially social cultural, psychological, income), legal, global, sociological (total 7)
Competitors
Enter trade shows where they're comin
Websites that sell info
From speeches and articles they release
See what they're doin and estimate its cost
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