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Article - ACA Impact on healthcare marketing (effect (cosumerstext (have…
Article - ACA Impact on healthcare marketing
Cause
ACA 2014
brings changes to customers and insurers
people search for new plan
effect
healthcare marketing
carry or penalty
cosumers
text
have choice in healtcare
shop for price and quality
mostly the uninsured
what they afford may not cover everything
healthcare industry
healthcare marketers
acquire new customers
develop marketing tools to educate so they make an inform decision
help them comprehend that plans come in variety of choices
need to modify marketing stratedgy
consumer- focused
target them
brand-recognition stratedgy
comsumers remember
reevaluate how to reach potential customers
keep current satisfied
focus on retention
iterate what is offered
propose a reason to stay a member
they have freedom
Data can help marketers
narrow down the field to find where the customers who need insurance are
narrow down type of coverage people are searching
determine which customer to target
rise above the competitors