Today, consumers' agenda have actively increased their purchases of healthier foods. Also, people are increasingly more active on social media, sharing activities, photos, and the meals they consume. Activated Charcoal is a new trend on social media. Activated charcoal can be found in pizza, face masks, ice cream and bottled beverages. Activated charcoal is known for its medicinal benefits and is backed by bloggers, media, and social/media influencers. Based on what was mentioned previously, that is the reason why a customer orientated pricing strategy is most effective pricing strategy for our particular product.