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marketing concept evaluation (Selling concept (The concept is, Limitations…
marketing concept evaluation
Selling concept
The concept is
Limitations of Product concept
https://www.youtube.com/watch?v=OZRgPGWJ-GA
Product concept
The concept is
Limitations of Product concept
https://youtu.be/_peYVLYKpEw
https://www.youtube.com/watch?v=_P1YhCdJFI4
Limitations
Production concept
The concept is:
Marketing concept
The concept is
Identifying customer needs and wants
satisfying customer needs and wants
Focus on customer satisfaction
Profit through customer satisfaction
Long term approach
Limitations of Product concept
Social responsibility ignored
Societal Concept
https://www.youtube.com/watch?v=Jxhhsdm74eo
It is about giving back to the society by producing better products targeted towards society welfare.