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Future Customer Event Portfolio (One Concurrent Cisco Live (Hybrid event…
Future Customer Event Portfolio
Consolidate Cisco Lives
2 Global Events
US / EMEAR Only
Market globally to all regions
How to transition ANZ/Latam Events
Rebrand this tier
These events as valued by customers
Self-funded already, why stop doing?
Connect - Look at this portfolio
Focus on refining this
Regional strategy for Connect
Add More Cisco Lives
China, India?
Connect currently
Do we add one in APJ?
Cultural barrier to paying for events
Language
Self-funded model doesn't work
Add a Mega Conference
Flagship New Brand in US
Completely transform Cisco Live
Branded events within event
More sales focus
City takeover
Same city each year
Less heavy tech
Industry event? Cisco brand platform?
Audience
New segments
B2B and consumer
All employees, bring a customer
Keep Cisco Live as major regional flagship
Launches take place at both
Core customer audience/loyalists
Every two years, Olympics
Rotate EMEAR & US
24-hour news cycle
New Events for New Segments
Three new events for segment
IT Infrastructure
Collaboration
Security
Keep Cisco Live for Core/Education
One Concurrent Cisco Live
Satellite Cisco Live days virtually
Cisco Live Days
Barriers: didn't work GSX
Hybrid event model - dated
Customers want to attend live
Won't work for CL complexity
Must shorten duration
Add this on but don't do it standalone
24-hour news cycle
CHuck does keynote every 6 mo
Use for digital marketing platform