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DIY upgrade (theories (balanced scorecards (strategic, operational,…
DIY upgrade
theories
stimuli senses
experience economy
4 c's
schein's pyramid
price mix / price comparison
find how prices are in other DIY shops
swot
balanced scorecards
strategic
operational
tactical
pros and cons
retail life cycle
the why of the buy
creating added value
cognitive learning
create competitive advantage
product range development
candles
wax
gel
oil essences
shapers
ceramic
paint
acrylic
water based
metallic
glittery
tool kits
glass
paint
toolkit
coating
finishing
wood
coating
finishing
colouring
decoupage
fabric
dyes
accessories
knitting
SG DIY community
enhance tutorials
feedback from customers with their creations
feed on Social Platforms ( Pinterest, instagram etc)
create a discussion platform (reddit like) to develop P2P feed about DIY facts and reviews
market
trends
retail trends
retailentainment
customisation
upcycling
mega trends
company
brand dna
company culture
schein's pyramid
artefacts
values
assumptions
competitors
competitor map
positioning map
research
primary
survey of what people think of DIY
go out a store and ask
qualitative research
interview about solution
interview about Buy it or Make it?
would they choose SG or competitors
secondary
stats about Customization
stats about DIY
stats about
stats about crafts
customer segmentation
persona
DIY persona
SG customer
new persona
events
charity events
make people create and donate their creation
they will be sold and donated?
famous people involved too?
live tutorials
in-store tutorials
SG café tutorials?
use the existing concept of the SG cafe as holding space for tutorials and meetings
current SG customer can enjoy feeling part of their SG community
current customers can enjoy to learn
new customers can be dragged
by interest of using SG DIY products
learn about DIY world
use the DIY to drag interest of not SG customers