Please enable JavaScript.
Coggle requires JavaScript to display documents.
Lecture 5 (6 primary emotions (Surprise, Anger, Fear, Disgust, Joy,…
Lecture 5
6 primary emotions
Surprise
Anger
Fear
Disgust
Joy
Sadness
self identity
expressing outselves by using brands
social identity
group beloging
motivation
preference formation
justification
AIDA
Awarness
Interest
Desire
Action
engagement with brands
holistic
self focused
non-verbalised