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MM (marketing research (MIS (MARKETING RESEARCH (SCOPE OF MR (MARKET…

- - - - TYPES OF MR
        
        SECONDARY (DESK) RESEARCH
        
        PRIMARY (FIELD) RESEARCH
      - RESEARCH DESIGN
        
        QUALITATIVE RESEARCH
        
        KEY TECHNIQUES
        
        FOCUS GROUPS
        
        OBSERVATION
        
        INTERVIEW
        
        PROJECTIVE DIARIES
        
        INTROSPECTIVE ACCOUNTS
        
        NEW TECHNIQUES
        
        ONLINE COMMUNITIES
        
        ETHNOGRAPHY
        
        SOCIAL MEDIA MONITORING
        
        CO-CREATION
        
        CHARACTERSTICS
        
        QUANTITATIVE RESEARCH
        
        KEY TECHNIQUES
        
        CHARACTERTICS
      - SCOPE OF MR
        
        MARKET RESEARCH
        
        PRODUCT RESEARCH
        
        ADVERTISING RESEARCH
        
        COMPETITION
        
        SALE RESEARCH