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Case material (Property tech (Rentify (online-only, nationwide, High-speed…
Case material
Property tech
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Advantages
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Connection of renters and property owners directly, removing the middle man
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Rentify
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Doesn't charge tenants at all, only landlords
Landlord's: freemium doit yourself option --> advertisement, contract creation via app
Management, 24/7 call center
Coke vs. Pepsi
Coca Cola
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Scores higher on brand value: Social visibility, net sentiment, reach growth and social engagement & content
Higher market capitalisation, more advertising spend, more followers
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Pepsi
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New CEO focused on healthier products such as water, teas, juices and sport drinks
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Better product mix, broader product portfolio
General
General downward trend against sugary, calorie-filled carbonated beverages
PepsiCo focused to much on health and fitness trends as people may report they are invested into their health/fitness but act differently --> Disconnection between what people say and what they actually buy