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Topic 4 Social Responsibility and Ethics (Corporate Social Responsibility…
Topic 4 Social Responsibility and Ethics
Corporate Social Responsibility
The interaction between business and the social environment in which it exists
"Firms have responsibilities to societies including economic, legal, ethical and discretionary (or philanthropic)." (Carrol, 1979)
To the general public
To customers
To employees
To investors
CSR Issues
Labour Rights
Environmental Conditions
Human Rights
Poverty Alleviation
Ethics
Code of moral principles, standards of “good” and “bad” as opposed to “right” and “wrong.”
Ethical Norms
in Marketing Decision-Making
Norms are suggestions about how we should behave
Professional marketing organizations have a code of professional practice that requires members to behave and act in a certain manner
Business Ethics
The standards of conduct and moral values governing actions and decisions in the work environment
Social Responsibility
Balance between what’s right and what’s profitable
Often no clear-cut choices
Often shaped by the organization’s ethical climate
Moral Virtues Applied to Companies
Contingency Model
Promotion and Ethics
Sexual Themes
Shock Advertising
Marketing to Children
Technology
Social Media
Junk Food
Products
Strict guidelines on product quality
Recalling products is a difficult ethical problem
Pricing
Price Gouging
Price Discrimination
Price Collusion