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The Conventional Form of the Website (Interactivity - a website must…
The Conventional Form of the Website
Interactivity
- a website must satisfy the audience's need to feel like they are involved in the media by allowing the user to engage with the website through interactive tools.
For example
- the 'shop' and 'news' portions of Best Coast's website are presented as a slide show, where users can click arrows to access new information. The website also provides an opportunity to join a mailing list, which will keep them up to date with all of the band's newest information. Links to their social media are icons that are fixed to the bottom of the screen, allowing the audience to contact and share information about the band.
Our website
- our website contains many interactive opportunities; the banner on the homepage is a slide show that can access new opportunities for information. We also have moments where clicking on the faces/bodies of the band members will display new information about them. We too provide an opportunity to join a mailing list, and social media icons are present on the right hand side of the screen in all pages. Furthermore, we have a competition, where by sharing a hashtag on social media, the user can have an opportunity to meet the band; this provides another way for the audience to interact.
Purchasing Opportunities
- the website must have opportunities for the audience to 'buy into' the band, as this provides a way for the public to show support for the artist.
Our website
- our website opens with a light box which contains an opportunity to buy the album. Our shop also allows you to pay for music and merchandise on the website for added convenience. The tour section also contains a link to 'ticketfly.com' for the user to purchase tickets.
For example
- Best Coast's website begins with an opportunity to buy their new album. They also have opportunities in the 'about' and 'shop' section to do so as well. Their online shop allows you to purchase music and merchandise directly on their website.
Information
- a website must satisfy an audience member's curiosity by including information on the band, including personal information, upcoming events and new items to purchase.
For example
- Best Coast's website contains an 'about' and 'news' section which are easy to find by following the link on the nav bar. In the news section, you can get a hint of their values and connections; for example, they have an article devoted to supporting Planned Parenthood. In the about section, you can find out the names of the band members and their thoughts on their newly released album.
Our website
- we have an about section on our website as well. This includes news about what The Acrylics associate themselves with - most notably, Casey's support of the global LGBT+ rights group All Out - and discover a plethora of information about each band member, allowing the audience to feel personally invested in the band.
Layout
- a website must have a layout that is easy to navigate, so an audience member can easily travel from any place on the website to the place that they desire with minimum effort.
For example
- the pages on Best Coast's website are all on the homepage, and the user only has to scroll down to view them. The nav bar on the top of the screen follows you as you scroll down, and clicking on the name of the page will take the user straight to that section of the homepage. The title of the band in the top left corner also takes you back to the top of the homepage - a convention seen in many artist's websites for ease of use.
Our website
- we had a similar layout to Best Coast's website, with the blog-style homepage containing all the information. The nav bar also follows you down, and the title also takes you back to the top of the homepage.
