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DELIVERY (Why Facebook Ads? (Social proof (We like to do what others are…

- - - - Puts people into a psychological state
  - - - Just a couple of hours a week
    - - Take a campaign into another market
- - - - Store
      - Online
      - Shopify
      - Service
    - - Crucial
        
        Folow up
        
        Wont always get a sale first time
    - - Good for council
        
        Eg financial planners
      - Good for coaches
    - - Eg cheiropractor
      - Eg doctor
    - - Qualified prospects are gold
  - - - High price services need people warmed up
        
        Eg 1 on 1 call
        
        Eg webinar
        
        Eg phonecall
      - Cheap - go right to sale or call
    - - Educate through value
        
        Warms them to the idea
      - The higher the complexity, the more work
    - - Eg landscaper objective to get more calls
        
        Call tracking was set up on number
        
        Review showed 28 calls
        
        The receptionist only picked up 3 though so sales were still low due to the incompetence of receptionist
        
        Determined that the campaign should not have been to get phone calls
        
        They run the add
        
        Add generates phone calls
      - The resources of client must support the objective of the campaign
      - Eg. Client is not good at closing deals.
        
        If campaign objective is to book 1 on 1 appointments but you know the client cant handle 1 on 1s, maybe the objective is wrong
      - Know the clients ability prior to determining the campaign objective
- - - - AD
        
        LANDING PAGE
        
        Repeat offer & capture prospect info
        
        THANK YOU PAGE
        
        Offer a take action now incentive
        
        EMAIL FOLLOW UP
        
        Give them what you promised and restate benefits
        
        Eg. "Did you know that float tank helps with " blah
        
        Urgency and scarcity. Restate new benefits
        
        Eg say when offer expires.
        
        Eg say only X coupons left
        
        Cater to their fear of loss
        
        Final notice. FOMO
        
        Offer a bonus offer
        
        Tel them about coupon emailed to them
        
        Ask them to call
        
        Retarget applied so further adds will follow them to let them
        
        Essentially repeat the offer
        
        Enhancement
        
        "limited time offer"
        
        "Only 60 coupons available" (15 left)
        
        Uses clickhero.lesdpages.co/float-wellness-sample-lp/
        
        Clicking link to get coupon
        
        Captures person's email
        
        Count down timer
        
        Give away something for free or for heavily discounted pricing
        
        Entices someone to try the actual service. That could be the actual campaign goal.
        
        Eg Float Wellness
        
        Like a tanning salon
        
        60 percent off coupon
        
        RETARGETING activated when user comes to page
        
        If coupon download was not clicked. (Facebook allows this conditionality of adds)
      - GOOD NICHES
        
        GYMS
        
        CROSSFIT
        
        YOGA
        
        PILATES
        
        BARRE
        
        BOOTCAMPS
        
        MASSAGE
        
        RETAIL
        
        CHIRO
        
        DENTIST
        
        CARPET CLEANING
        
        BOOKKEEPING
        
        FLOAT STUDIOS
        
        PAINT NIGHT
        
        WINE TASTING
        
        LIMO
        
        RESTURAUNT
        
        CLEANING SERVICES
        
        AUTO SERVICE
        
        MOVERS
        
        CATERING
        
        PHOTOGRAPHY
        
        Life event company - wedding planner
        
        HAIR SALON
        
        TANNING
        
        DIETICIAN
        
        SPAS
        
        POOL CLEANING
        
        CHILD CARE
        
        MARTIAL ARTS CLASSES
        
        PET GROOMING
      - Types of campaign
        
        Live event campaign
        
        Eg Weddiing
        
        Value campaign
        
        Eg Realtor
        
        Offer first time home buyers guide - something of value as opposed to a coupon
        
        Offer a webinar for first time home buyers
        
        After webinar, have a call to action
        
        Provide freebies in add as a gateway to the client
        
        Eg guide
        
        Have an opt in call to action
        
        Eg Checklist
        
        Have an opt in call to action
        
        Here's your free checklist. But if you need some professional help, I'm your guide. Here's my number.
        
        Do as many email follow ups as you want
        
        1 more item...
        
        Video sales letter
        
        BEST NICHES FOR VALUE CAMPAIGN
        
        DIVORCE LAWYER
        
        PERSONAL INJURY
        
        BANKRUPTCY
        
        TAX LAWYER
        
        REAL ESTATE LAWYER
        
        CREDIT REPAIR
        
        ESTATE PLANNING
        
        FINANCIAL PLANNING
        
        LIFE INSURANCE
        
        HEALTH INSURANCE
        
        ACCOUNTING
        
        ACCOUNTING
        
        BAIL BONDS
        
        LANDSCAPING
        
        PLUMBING
        
        ROOFING
        
        HOME INSPECTION
        
        MORTGAGE BROKER
        
        REAL ESTATE
        
        COACHING
        
        HVAC
        
        HOME APPRAISAL
        
        COSMETIC SURGERY
        
        DERMATOLOGY
        
        PERSONAL TRAINING
        
        FOUNDATION REPAIR
        
        CONTRACTORS
        
        PEST CONTROL