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the 5Cs of Sales Management (convince (you need to coax perseverance and…
the 5Cs of Sales Management
confuse
shift the goal post
swap jerseys with their defenders
change the rules of the game then
absorb whatever they throw at you
you may find 10 giants keeping goal
throw a smoke grenade
condiments
every salesman sizes up his/her client before scooping up the right mix
who doesn't like ice cream?
unless the client doesn't like ice cream?
each C sits like a tub of ice cream
concepts
each piece pegged with the bite of the product' s USP
this should win the day for you !
send your field fluttering with all the primary colours
hang your concepts out on the clothesline
convince
you need to coax perseverance and sincerity along
let them vacuum the interior, clean out each tile
lounging, blowing cigarettes at your face
change the wallpaper
cynics inside the client can be found most of the time
you may see the cynic leaving quietly thru the back door
in most cases concept merely gets you in the room
con
this last card requires you to drug your soul
and blindfold conscience