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Transit Advertising Placement Project WBS (8.0 Project Management (8.1…
Transit Advertising Placement Project WBS
1.0 Market and Rate Determination
1.1 Market Survey
1.1.1 Research
1.1.1.1 Transit Agencies
Template for RFP
Template for Visibility Analysis
1.1.1.2 Ad Firm
List of Potential Firms who would place Ads
1.1.2 Visibility Analysis
1.1.3 Available Ad Space Determination
1.1.4 Advertiser Demand/Interest Determination
1.2 Rate Structure
1.2.1 Duration, Type, Cost Determination
2.0 UDC Compliance and Advertising Policy Development
2.1 UDC Review and Compliance
2.1.1 Meeting with Planning Dept
2.1.2 Directors Determination
2.2 Design Guidelines
2.2.1 Ad Specs Determination (size, color, layout limits)
2.2.2 Exclusions Determination
2.3 Policy Development
2.3.1 GTAB
2.3.2 City Council
3.0 RFP Development
3.1 Turnkey / No Turnkey Services from Ad Rep Determination
3.2 RFP
3.2.1 Template
3.2.2 Draft
3.2.3 Review/Approval
3.2.3.1 Purchasing
3.2.3.2 Legal
3.2.3.3 CMO
4.0 Contract Development
4.1 Contract (between CoG and Program Admin)
4.1.1 Template
4.1.2 Draft
4.1.3 Review
4.1.3.1 Purchasing
4.1.3.2 Legal
4.2 Ad Agreement Review (between Program Admin and Advertiser
5.0 Approval & Letting of the Contract
5.1 GTAB
5.2 City Council
6.0 Administration Program
6.1 Staff
6.2 Design Examples
6.3 Policy Statement
6.4 Business Process
6.5 Reporting
7.0 Tracking Program
7.1 Metrics
7.2 Reporting
8.0 Project Management
8.1 Scoping Document
8.2 WBS
8.3 Schedule
8.4 Communication Plan
8.5 Project Tracking
8.6 Project Closure