FIELDS OF COMMUNICATION IN ORGANISATIONS :smiley: (Business Communication …
FIELDS OF COMMUNICATION IN ORGANISATIONS
Used to attain business objectives.
Day to day communication.
Includes writing, presentations and interviews.
E.g. Emails, Skype meetings.
Communication helps the organisation survive.
E.g. business plan.
Adaption and creation of languages, signs and symbols.
Takes technology into account.
Communication takes place in/outside the organisation.
Diffusion of meaning and information through the organisation.
E.g. liaising with outside companies.
Deals with formal, hierarchical, private/public organisations.
Marketing organisations products and services.
Development and maintenance of corporate image.
Includes corporate identity, image, advertising and media relations.
E.g. running communication workshops.
Helps organisation reach short-term goals.
Includes product message, service and unplanned message.
Communication is used to sell products and services.
E.g. advertising, personal selling, sales promo and publicity.
Enhances images and reputation and minimizes negative publicity.
Used to build and maintain long term relationships.
E.g. training call center staff to handle complaints.
Used to manage the relationship between organisation and shareholders as well as their perceptions of the organisation.