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LOCATIONS OF INTERVENTION :red_flag: (Planning & executing external…
LOCATIONS OF INTERVENTION
:red_flag:
1.Translating the organisations
mission into strategy
.
Decision makers understand the mission & vision, customer needs and company's capabilities.
Involves taking ideas and creating outputs.
This is where strategic decisions are made - influenced by decision makers.
Implementing strategy
.
Managers translate and implement strategy into specific objectives for each department.
Involves taking outputs and executing tasks.
Occurs at management level.
Planning & executing external communication
.
Communication experts produce and maintain external communication.
Communication experts have an insight into the organisations communication aims and strategy and understand stakeholder expectations.
Communication experts use PR, direct marketing and sales promotions.
Includes PR, direct marketing - forms of planned communication.
Delivering service
to the consumer.
Each time of contact is a message.
Includes all points of contact before, during and after sale.
E.g. online shopping website (site,delivery,product).
Org. delivers its products and services to the customer.
Forming customer expectations
of the organisation and its products & services.