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Guerrilla Usability testing (What should we test and when? (Research stage…
Guerrilla Usability testing
What is it?
Making a series of
tasks
for people to complete
Noting any
problems
they come across
Why should we test?
Cultivate surprises
Testing
always
works, even if not done extremely well
What should we test and when?
Research stage
Current site
Competitor's site
New Ideas
Design
Paper prototypes
Mockups
Wireframes
Develop
HTML Prototypes
Navigation
Interactions
Evaluate
Live site
A/B testing
Multivariate testing
How to run a test:
What you will need?
1 Facilitator
1 Observer / Recorder
1 Laptop
Optionally - Money / reward
Planning
Preparing tasks
Pick based on your site / user goals
Keep it under 15 tasks (45 mins)
Pick easily measured tasks
Recruiting participants
Social networks, ads in papers etc, college/client contacts
Don't worry about getting the right users - Better than none
Use incentives if you need their time - cash / vouchers etc
Better having fewer tasks and more people
Need 3-5 participants per task
Finding a Location
Pick an open area
Ask location beforehand
Can use Skype etc if need be
Facilitating
Preparing a test
Welcome and explain everything to the participant
Encourage them to think aloud
Moderating the test
Start with a simple task
Resist giving hints or asking leading questions
Know when to stop
Finishing up a session
Answer any questions they may have
Start the post test survey
Thank them for help / give incentive
Record any key takeaways immediately
prepare for the next test
Analyzing
Debrief with the team immediately
Ignore kayak problems