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Observing users (Need to consider (Goals and Questions, Which framework,…
Observing users
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Observing as an outsider
Same as usability testing, more objective
In a lab, equipment is in use
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What & When to observe
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Observers can be:
Outsiders, participant observers or Ethnographers
Key points
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In participant observation - collections of comments, incidents and artifacts are made
Ethnography is a philosophy with a set of techniques that include participant observation and interviews
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Data Analysis
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Quantitative data
Collected from interaction and video logs.
Presented as values, tables, charts, graphs and treated statistically.
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