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G5-Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of…
G5-Blitzscaling 18: Brian Chesky on Launching Airbnb and the Challenges of Scale.
DESIGNING CULTURE
:check:
STRONG CULTURE
& WEAK CULTURE
where everyone was on a mission
It was shared and people were deeply passionate
There was a set way that certain things were done
like a series of belief and never change
There were a few governing ideas
make your culture to be
leverage
.
:red_cross: GOOD CULTURE
& BAD CULTURE
That's the way they do things.
The most important cultural event
remove people who aren't fits
applicant need pass two tests:
1.functional or technical interviews
2.go through culture interviews
Hire somebody
what the culture you establish, much as the people surround you
.
testing for six core values
core values council
give you suggestion
avoid being overly dogmatic about culture
institutionalized this whole on-boarding week
culture is about repeating over and over again
culture is not control all of the things, just control a few and main things.
culture can thought a community to hold each other
The Fabulous Life of Airbnb's Brian Chesky
didn't know much about tech before starting Airbnb
Chesky grew up in Niskayuna, NY, Liked to draw adn design new versions of NIKE sneaker
In 1999, Chesky attended Rhode Island School of Design
At RISD, Chesky met Joe GEbbia, who would eventually co-found Airbnb
After gradutaing from RISD, Chesky moved to San Francisco with Gebbia when a design conference came to townin 2007 resulting in all the hotels being sold out
Along with a third co-founder, Nathan Blecharczyk, Gebbia and Chesky started what was at the time called Airbedandbreakfast.com
Since then, Airbnb has not only shortened its name, but has expanded to more than 34,000 cities and ass of 2016, had been used by more than 60 million guests
In 2015,Chesky was named to the TIME 100 as one of the most influential people alive
Chesky owns a 13% stake in Airbnb and his personal net worth is $3.8 billion, landing him at #8 on the list of the world's wealthiest entrepreneurs un 40, according to Forbes
All 3 of Airbnb's founders have signed Warren Buffet's and Bill and Melinda Gates' Giving Pledge, a promise to donate more than half of their wealth within their lifetimes
seven-star design
the paradigm of most marketplace business on the internet is 5 stars
5 stars is the only reason you would leave for less 5 stars
the goals of Airbnb
Customers would love it and tell everyone about it
It would have a meaningful impact in your life
Do something slightly more than people expect
Airbnb aimed to be a product more than 5 stars
chick-in experience on Airbnb
5-stars
Give you the address
You get to the house
You knock the door, and they're there
They open the door and let you in the house
4 stars
You call them and they're five minutes away
6 stars
They pick you up at the airport
1 star
They never show up
7 stars
Send you a limousine
When you open the limousine's door, there are some foods you like to eat and some magazine you like to read
8 stars
There's an elephant walking by the terminal
You get on the elephant and be paraded away
9 stars
Beatles's check-in
10 stars
Elon Musk takes you to space
About the idea
I was an artist by training.
I studied industrial design, and industrial design.
If you get that job,"make sure that job has health insurance."
"It's the worst idea that ever worked."
That's the nice connection.
The school had a profound impact
Growing up you're taught to look straight ahead. You don't get rewarded for being disruptive.
"You're a designer, you can redesign everything around you."
Teacher say that you can change the world.
at RISD, I was told, know I can do anything.
This international design conference at San Francisco.
"Well, designers need a place to stay, we literally have no money, in fact I don't know how I'm gonna make rent."
Had this idea.
we called it The Air Bed and Breakfast.
Airbedandbreakfast.com
Kept some air beds.
Challenges of Scale
legal challenges： not sure if every rental is legal
Invest in Airbnb Management Software to save time
Discrimination is biggest challenge for Airbnb
DEFINE: as a shared way of doing things.