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PR & MARKETING (INTRO (two opposing views on their relationship: (PR…
PR & MARKETING
INTRO
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MARKETING
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process of planning, implementing and evaluating
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SIMS&DIFFS
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in tech development: rapidly expanding their spheres of activity using aggressive means of communication, expandning the audienece
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TOOLS
PR
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These tools facilitate the implementation of the planned business objectives: raising awareness and promotion of sales
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CONCLUSION
similarities increasingly noticable= in practise, intertwined and mutually reinforcing
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however, different strategies
in the context of the existing fast-growing market: PR is becoming an imoortant part of MarComs: an effective mchanism for overcoming problems on the way of goods>buyer. It influences the performance of marketing as a whole
SYNERGY
because the tools and channel for M&PR are converging and that PR supports and strengthens marketing efforts: imperetive for brands to find alignment between the two
PR has ability to amplify marketing messages to create sentiment that is receptive to promotions and advertisements
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despite their differences, smart brands will focus on how they can work together/in synergy rather than how they differ.