Brian Chesky on Launching Airbnb and the Challenges of Scale 
Brian Chesky's Top 10 Rules For Success
Chase your dreams
Ask for feedback
Start with the perfect experience
Persevere
Always be a start-up
Redesign the world you live in
Be Nuts!
Do more than expected
Have a mission
He and Joe’s dream is to do something that would make an impact
Rather fail doing something he love than always wonder what could have been
Key to learn is having mentors
Key to have mentors is being shameless
Shameless people learn really quickly and are successful
Do things that don’t scale
Start with perfect experience of just one person and get it right then figure how to scale something great
Many people said that it was the worst idea they’d ever heard of
People tried to talk them out of their idea
Continue to think, look at the mountain top, not worry not look down
“Start-ups die of suicide, not homicide”
You exist because no one else could do what you can do
A lot of people go through life thinking that they’re living in someone else’s world
Anything around you is designed by someone else with less information that you have today
Why didn’t I think of that? It’s such a simple idea.
The most common thing which people said is “Are you nuts?” when they think of the idea years ago
To build something people love, you need to do something more than they expected
Every moment is an opportunity to do something slightly more that people expect
Mission is to provide people the feeling of belonging
Believe in the idea
Just need to experience it and it would just take more time
Believe that if people could experience what they’ve experienced, then this would be an idea that would spread
Everything will be fine and tomorrow’s a new day
How did he start then moving to many cities?
They built this one-click-post to Craig’s list tool
They started a little bit of google advertising.
They also targeted events which is the main ways that they bootstrapped
The main it grew was through word of mouth and PR (Public Relation).
New York was the big city they launched in.
Launched in everywhere that could access the internet.
Network effect
The hosts were in New York, but the travelers came all over the world.
People from all over the world would hear about and discover homes in New York.
After traveling, they would go back to their cities and they’d spread the idea.
They would go from a guest to a host.
The network naturally grew.
Democratic national convention
Music festivals and concerts.
The World Cup ,and the Olympics
They built a tool where they could ,with the single click of a button, click and distribute their post to Craigslist to get more distributions.
The listings would get re-listed onto Craigslist and they would feedback.
In some cities, it’s novel to meet a person who built a product they’ve used.
And if they’ve liked the product, they wanna meet that person.
They went cities by cities, met the hosts ,and educated.
Hosts would get so excited to meet them, and hosts thought they were reasonably nice people that they would tell their friends about it.
And their friends would start doing it.
After hosts meet them, hosts would get more engaged.
And then they’d also photograph hosts’ homes ,give them some tips, and so these markets started turning on.
Airbnb's ads
How to start and run a business?
being a fire fighter
fight those people try to copy you
just try to survive from not dying
Samwer Brothers
government issues
in order to win, their strategy is to let the cities love you
How to find a co-founders?
His or hers mindset has to be stronger than you, or at least equal
the person you deeply trust, like, or admire
They turned Airbnb's real traveler's photos into model scenes, adding to the intimacy of the film, stressing the need to go home.
"Traveling in a stranger's house overnight" became a new fashion, sharing the economy as the most intriguing business model, and Airbnb became one of the most valuable startups in Silicon Valley.
How did he apply design to the office
Steve Jobs used to say, "design isn't how something looks,it's how something works."
The famous Hollywood playwright Ben York Jones to write the script, he disseminates on Twitter the plot tips such as "paper plane takeoff" and "paper cup thrown into trash", inviting users to use their imagination to record a 6-second video with VINE.
When you realize it, you imagine almost everything needs thought and design
Everything can be reinvented, although not everything should be reinvented.
They better have a cool space to work in, so that workers would spend more time in office than they will in their home.
Their core competency was showing cool space around the world
He thought that would be a competitive advantage for Airbnb.
One day he passed the furniture store, he finally figured out how could made the office better
They designed the meeting rooms to be modeled piece by piece after apartment on the website
It's a subtle little reinvention.