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Concept stores: the new trendy way of consumption? (UNIQUENESS (Concept:…
Concept stores:
the new trendy way of consumption?
TREND
Modernity: contemporary place
Universe
Particular to the store concerning one trend, collaboration or designer,..
Fashion or current theme for one specific range of products or store decoration
UNIQUENESS
Concept: association of different brands, products (from clothes to books), decoration, accessories, etc. in one unique store
Products
Design (often huge place to impress the customer)
Combinaison between a fashion, decoration, accessories, cosmetics store and a restaurant, bar or/ and enterntaiment spot in one trendy place
Lively place
EXCLUSIVITY
Differentiation regarding other typical stores
Products and brands collaboration
Selection of specialized and international designers: exclusive and eclectic products variety
HIGH-END
Products quality
Sought after products
OFFER
Products
Clothes
Accessories
Furniture
Cosmetics
Dishes
Books
Decoration
Catering
Bar
Restaurant
Grocery
Activities
Events
Designer party
Product launch
Showroom
Season sales
Concerts
Private viewing
Book signing
DIY
Exposition / Art gallery
Decoration and furniture
ATMOSPHERE
Music
Fragrance
Lighting
Place staging
Arty spot
INNOVATION
Products disposal
Designers
Collaboration
Store design
IMAGE
Reputation
Social media presence (FaceBook, Instagram, etc.)
A must-see
UNEXPECTED SALES EXPERIENCE
CREATION OF A CUSTOMERS COMMUNITY
Same interests