Concept stores: the new trendy way of consumption?
the new trendy way of consumption?
Concept: association of different brands, products (from clothes to books), decoration, accessories, etc. in one unique store
Design (often huge place to impress the customer)
Combinaison between a fashion, decoration, accessories, cosmetics store and a restaurant, bar or/ and enterntaiment spot in one trendy place
Exposition / Art gallery
Decoration and furniture
Particular to the store concerning one trend, collaboration or designer,..
Modernity: contemporary place
Fashion or current theme for one specific range of products or store decoration
Differentiation regarding other typical stores
Products and brands collaboration
Selection of specialized and international designers: exclusive and eclectic products variety
Sought after products
Social media presence (FaceBook, Instagram, etc.)
CREATION OF A CUSTOMERS COMMUNITY
UNEXPECTED SALES EXPERIENCE