Please enable JavaScript.
Coggle requires JavaScript to display documents.
PR (MARKETING PR (MPR) (cost-effective way to reach market (achieves…
PR
MARKETING PR (MPR)
-
PR activities designed to support marketing objectives:
- building marketing excitment before launch (e.g/Apple)
- Improving ROI
- Providing value added customer service
- building brand-to-customer bonds
-
-
-
INTRO
Def: "the management function which evaluates public attitudes, identifies the policies and procedures of an organisation with the public interest, and executes a program of action (and communication) to earn public understanding and acceptance
It's a management function:
- evaluates public attitudes
- identifies policies & procedures
- executes a program of action to earn public understanding and acceptance
- maintain mutually beneficial relationships between org and public
- by identifying particular publics and stakeholders, specific messages and activities can be developed to reach them most effectively
New role of PR:
- Work together with marketing department
- contribute to the IMC process in a way that;s consistent with marketing goals
-
-
-
-