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Introduction Gorman (2 different theoretical approaches (mass society…
Introduction Gorman
2 different theoretical approaches
mass society
history of mass communication-> history of the fear of the masses who became increasingly visible with the growth of media
the concept was developed early in the 20th century
distinction between high and low culture
marxist version of mass society
capitalist society maintained social control and cohesion through ideology
the culture industry reproduced the values necessary to maintain capitalist society
the mass media made people passive recipients of the dominant ideology
opposing view
media are important in ensuring freedom and democratic rights and provide channels for popular participation
fourth estate/ watchdogs
'networked' society
studies and debates about virtual cultures and cyberspace
drew attention to the individual use of social media
1 benefits of historical perspective
awareness of alternatives
exposure of myths
clear perspective of what is enduring and what is ephemeral in our present circumstances