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APP: BIg Picture (CUSTOMER GAIN (expandable (in app purchases) (value…

- - - - 5 years, 500 points, % of BP
        
        unlocks a feature
        
        trend analysis
        
        surprise big picture and a fortune cookie
        
        digital and poster
      - 3 years, 300 points, % of BP
        
        unlocks a feature
        
        trend analysis
        
        surprise big picture and anindividual fortune cookie
        
        digital and poster
      - 1 year - 100 points, % of the big picture
        
        unlocks a feature
        
        fortune cookie and trend analysis
      - 2 year, 200 points, % of BP
        
        big picture made of small pictures as a poster
        
        deep art cooperation
        
        fortune cookie - digital
        
        trend analysis
      - x years, % BP
        
        planning coaching for resolutions
  - - - minimise ads based on trends: yearly chronicles (spiegel), technology trends (financial times), fashion trends (inStlyle)
  - - - reminders
        
        cut off date 31.12.
        
        throughout the year
        
        minimise
        
        best of best
      - quick questions
      - penalty: must finishe a year for all categories
        
        no entry 2 years in a raw will result in termination of the account
    - - put together yearly reviews into 5, 10, 15 year reviews
      - recommendations based on raw data trend analysis
      - put together presentations for special combination of categories
      - download functinon for year reviews or other compilations
      - unlock yearly compilation for each year one-time fee
      - skip penalty option: not active but want to store the old data - pay in advance (5, 10, 15 year options)
- - - - highlights of the year: standard pack 10 pics
        
        more pics, buy more storage
      - audio comments (limited text)