Research
Music
Marketing
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Caildini's Principles
Cognitive Psych
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Changing Minds
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Ulric Neisser 
(1928 - 2012)
Jean Piaget (1896 -1980)
Piaget's theory of cognitive development and epistemological view are together called "genetic epistemology".
He believed that children construct an understanding of the world around them, experience discrepancies between what they already know and what they discover in their environment, then adjust their ideas accordingly.
Jean Piaget by Saul McLeod
"He disagreed with the idea that intelligence was a fixed trait."
Piaget was the first psychologist to make a systematic study of cognitive development.
There Are Three Basic Components To Piaget's Cognitive Theory
According to Piaget, children are born with a very basic mental structure (genetically inherited and evolved) on which all subsequent learning and knowledge are based.
Adaptation processes that enable the transition from one stage to another.
Stages of Cognitive Development:
,
,
Schemas
(building blocks of knowledge).
assimilation
accommodation
equilibrium
1) sensorimotor
2) preoperational
3) concrete operational
4) formal operational
"Known as the father of cognitive psychology"
Flashbulb memories
Science
Popularizer of physics
American theoretical physicist
Known for the theory of quantum electrodynamics
Created Feynman diagram
His alternating current (AC) induction motor and related polyphase AC patents, licensed by Westinghouse Electric in 1888, earned him a considerable amount of money and became the cornerstone of the polyphase system which that company would eventually market.
He would spend the next six years of his life “thinking” about electromagnetic fields and a hypothetical motor powered by alternate-current that would and should work. The thoughts obsessed him, and he was unable to focus on his schoolwork. Professors at the university warned Tesla’s father that the young scholar’s working and sleeping habits were killing him. But rather than finish his studies, Tesla became a gambling addict, lost all his tuition money, dropped out of school and suffered a nervous breakdown. It would not be his last.
In 1881, Tesla moved to Budapest, after recovering from his breakdown, and he was walking through a park with a friend, reciting poetry, when a vision came to him. There in the park, with a stick, Tesla drew a crude diagram in the dirt—a motor using the principle of rotating magnetic fields created by two or more alternating currents. While AC electrification had been employed before, there would never be a practical, working motor run on alternating current until he invented his induction motor several years later.
It wasn’t long before word got out that Tesla’s AC motor was worth investing in, and the Western Union Company put Tesla to work in a lab not far from Edison’s office, where he designed AC power systems that are still used around the world. “The motors I built there,” Tesla said, “were exactly as I imagined them. I made no attempt to improve the design, but merely reproduced the pictures as they appeared to my vision, and the operation was always as I expected.”
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The magic number seven is the number of chunks of information a person can hold in working memory at the same time.
By organizing the stimulus input simultaneously into several dimensions and successively into a sequence of chunks, we manage to break (or at least stretch) this informational bottleneck.
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Psych
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Jung