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Facebooks Ads (Lesson 1: Understanding Pixels & Custom Audiences (SET…
Facebooks Ads
Lesson 1: Understanding Pixels & Custom Audiences
SET UP FACEBOOK PIXEL
Very important because it tracks everything
Purchased
View Content
Add to cart
How it works?
Click FB Ad
Visit your website (VIEW CONTENT)
Clicks on Add to cart or next page
Successful Purchase (PURCHASED)
Why Pixels?
Know which users are buying
Read FB Reports
Analyse FB Ad Results
Optimize Ads
Scale them using conversion data
To sell your products more and more and more
CUSTOM AUDIENCES
Niche Specific audiences
Entrepreneurs
Custom Audience 2
Students
Custom Audience 3
Professionals
Custom Audience 1
Benefits of creating custom audience
Retargeting ads
Lookalike audience
New campaign to same niche
Helpful in scaling our existing campaigns and creating new campaigns