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$2M ARR (3/ Awareness (Goodies, Meetup, Conferences, Content, Testimonials…
$2M ARR
3/ Awareness
Goodies
Meetup
Conferences
Content
Testimonials / Case Studies
involvement with Node.js fundation
2/ Reduce Churn
Automatize monthly report (actions before churn, LTV...)
Direct contact with customer
Work with Customer Solution Engineer
4/ Reporting
SEO reports
PM2 download reports / Social media presence
Customer behavior
1/ Increase Revenue
Webinar / Demo Sessions + Followup
Track conversion of demoed users
Enhance demo
Find ways to convert free user