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G7-How Airbnb designs for trust _Joe Gebbia joe_gebbia_headshot_2-525x524…
G7-How Airbnb designs for trust _Joe Gebbia
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[2] Airbnb
How does it work?
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To build trust, profile pictures are mandatory for both guests and hosts
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marketing
24/7 (24 hours a day, 7 days a week) help service
they call "real humans", if anything went wrong, you've got a help sevice .
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Influencers
Invite journalists, bloggers, YouTubers, podcasters
Brand partnerships
include KLM Royal Dutch Airlines, UK bookstore chain Waterstones and even the French government
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[1] Joe Gebbia
lifetime
He met Brian Chesky in college, and later they became roommates and founded Airbnb together
He graduated from Rhode Island School of Design in 2005, and get a job of publishing house in San Francisco
In 2009, Gabbia was named the 20th best young tech entrepreneur by Bloomberg BusinessWeek
In 2010, he was selected as the most influential figure that under the age of 30 by "Inc."
In 2013, he was selected as the most influential person under the age of 40 by "Fortune"
special event
After Hurricane Sandy, Airbnb cooperate with Mayor of New York City to offer the free housing to refugees
He donated $ 300,000 to his alma mater in 2014, setting up a $ 50,000 scholarship and endowment fund
He joined the "The Giving Pledge" campaign in 2016, and promised to donate most of his property
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