G7-How Airbnb designs for trust _Joe Gebbia 
[2] Airbnb
[1] Joe Gebbia
[3] Trust in Airbnb “well-designed reputation system is key for building trust”
lifetime
special event
How does it work?
Safety tips
The must do to build trust
Guests
Hosts
Read carefully
marketing
Origin
Pay and communicate on Airbnb
Set clear expectations
Prepare for the unexpected
Be a considerate guest
Interact smartly
Fill out your House Rules, Home Safety Card, and House Manual
Make sure you're insured
Set requirements for your listing
Read Airbnb’s Responsible Hosting page
Joe saw the opportunity when booking is in short supply
He met Brian Chesky in college, and later they became roommates and founded Airbnb together
After Hurricane Sandy, Airbnb cooperate with Mayor of New York City to offer the free housing to refugees
He graduated from Rhode Island School of Design in 2005, and get a job of publishing house in San Francisco
Turning fear into fun even though Joe was unemployed
Providing your google account details
Providing government documents
Linking social media profiles
Providing email addresses and phone unmbers
designed for trust
Joe changed the perspective which people always label strangers dangerous
He donated $ 300,000 to his alma mater in 2014, setting up a $ 50,000 scholarship and endowment fund
24/7 (24 hours a day, 7 days a week) help service
design their website (App)
By Offering Their Hosts Free Professional Photography
use social media data to show how many friends and mutual friends you may have as a guest or a host
It helps to improve the look of their side
He joined the "The Giving Pledge" campaign in 2016, and promised to donate most of his property
Guests
Hosts
guarantee for host
Secondly, photographers HAD to visit the homes
provided with a box to give enough information about your stay to encourage trust and therefore acceptance with your host.
Register and edit the personal information
Placing Guests and Hosts to their own social media to gain reputation
they call "real humans", if anything went wrong, you've got a help sevice .
Function
People can use electronic device to offer unnecessary rooms to the people in need
hosts are protected up to 600000 euro
Through the Onsite Review System
Host and guest can review one another
those reviews are only made public to guests or hosts once both parties have submitted theirs
highlight actual experiences going on with customers using your service.
Increase customer engagement by encourage your audience to share their experiences with you and include them as part of your social media strategy.
In 2009, Gabbia was named the 20th best young tech entrepreneur by Bloomberg BusinessWeek
In 2010, he was selected as the most influential figure that under the age of 30 by "Inc."
Search the destination and choose the suitable room
To build trust, profile pictures are mandatory for both guests and hosts
In 2013, he was selected as the most influential person under the age of 40 by "Fortune"
Area
Date
Price
offering their hosts free professional photography
Contact with the host and booking the room
Pay the bill
Payment
Build room source
which will make the site look calm and comfortable, it will stimulate the growth of trust
Paypal
Direct deposit
International telegraphic transfer
Merry Christmas!
Welcome2018
Pricing tools will suggest the competitive price
Wait the message from guests
Prepare the daily supplies and wait for the customers
Profit
It is able to connect with Facebook, which strengthens the connection with social media
Reservation service fee(6%~12%)
Credit card processing fee from landlord(3%)
people+places+love=airbnb 'living like a local'
Guidebooks
Airbnb Stories
planning activities, rather than deciding where to stay
These host stories are simple but effective - honest portraits of some of Airbnb's best hosts.
click to edit
which creat an user friendly design
Influencers
Invite journalists, bloggers, YouTubers, podcasters
Brand partnerships
include KLM Royal Dutch Airlines, UK bookstore chain Waterstones and even the French government