How Airbnb designs for trust | Joe Gebbia. (Profit (Guests are required to…
How Airbnb designs for trust | Joe Gebbia.
Why does Airbnb need trust?
We want to build a website where people publicly post pictures of their most intimate spaces, their bedrooms...the kind of rooms you usually keep closed when people come over.
The research shows people prefer to whose who are like us. That's the natural bias.
The connection beyond the transaction is exactly what the sharing economy is aiming for
Making travel like a magnificent buffet of local experience
Instead of separation, making homes shared from the ground up
How does Airbnb build trust?
Right amount of disclosure can increase trust between people
Use the size of the dialog box and prompts to suggest the right amount of disclosure
A well-designed reputation system is the key for building trust
What happens after Airbnb build trust?
Nights booked grows
Hosts and guests trust each other more than before
New form of brief accommodation becomes a trend recently
Guests are required to pay a 6-12% non-refundable service fee
Hosts are also charged a 3% fee to cover processing of guests payments
Comes from service fees from bookings
Depending on local or international tax laws, users are also subject to a value-added tax (VAT)
Guests paying for bookings in a currency different than the one the host has chosen are subject to varying exchange rates determined by Airbnb
Hosts are also subject to a value added tax which is deducted from income earned from booking reservations
They bought a few airbeds and put up a site called “Air Bed and Breakfast.”,the idea was to offer visitors a place to sleep and breakfast in the morning
After founded, they faced a major problem: the site only had two users after changing the website, the company launched again in August 2008, not long before the Democratic National Convention in Denver
Airbnb was founded by the founder saw an opportunity when all hotel rooms in the city were booked, as the local Industrial Design conference attracted a lot of visitors