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External Factors (Environmental (Natural Resources, Weather, Pollution,…
External Factors
E
nvironmental
Natural Resources
Weather
Pollution
Natural Disaster
e.g. difficult transport means goods can't be delivered
E
conomic
Inflation Rates
Exchange Rates
Interest Rates
Recession Impacts
S
ocial
Population Growth
Age Distribution
Career Attitudes
Health Consciousness
C
ompetitive
Alter Price
Launch a new marketing campaign
Improve stores
New and improved products
T
echnological
New technology
Businesses must keep up-to-date with changes in order to
remain competitive
P
olitical
Government Legislation
Health and Safety
Employment
Smoking and Drinking
Minimum Wage
Taxation