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Signing Authorities (wants simple top line explanations, good communicator…
Signing Authorities
wants simple top line explanations
good communicator
wants something better than an employee
Am I providing the right leadership to my team
worried they don't have a plan
previous experience with agency a plus
ambitions (drive for power/money/prestige
desire to grow business/revenue
innovative
dedication
worried they will have negative return on investment
personality type
tech literate but time poor
pragmatic
worried the website will be made worse
transparency in pricing and work
trust
worried about their customers perceptions
worried about being left behind by competition
don't like unsubstantiated claims of hyperbole
fast results
resilient (not afraid to fail)
Is responsible to stakeholders