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Business Owner Archetype (Worried about being left behind by competition,…
Business Owner Archetype
Worried about being left behind by competition
Tech literate but time poor
Desire to grow business/revenue
wants simple top line explanations
transparency in pricing and work
worried they don't have a plan
worried they will have negative return on investment
fast results
dedication
want something better than an employee
trust
previous experience with agency a plus
worried about their customers perceptions
worried the website will be made worse
Am I providing the right leadership to my team
Personality type
don't like unsubstantiated claims of hyperbole
pragmatic
ambitious (drive for power/money/prestige/control)
good communicator
innovative
resilient (not afraid to fail)