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Pricing Strategies: Additional Considerations (Price Adjustment…
Pricing Strategies:
Additional Considerations
New Product Pricing Strategies
1.1. Market-Skimming Pricing
1.2 Market-Penetration Pricing
Product Mix Pricing Strategies
2.1. Product Line Pricing
2.2. Optional Product Pricing
2.3. Captive Product Pricing
2.4. By-Product Pricing
2.5. Product Bundle Pricing
Price Adjustment Strategies
3.1. Discount and Allowance Pricing
3.1.1. Discount
3.1.2. Allowance
3.2. Segmented Pricing
3.3. Psychological Pricing
3.4. Promotional Pricing
3.5. Geographical Pricing
3.5.1. FOB-origin pricing
3.5.2. Uniform-delivered pricing
3.5.3. Zone Pricing
3.5.4. Basing-point pricing
3.5.5. Freight-absorption pricing
3.6. Dynamic and Internet Pricing
3.7. International Pricing
Price Changes
4.1. Initiating Price Changes
4.1.1. Initiating Price Cuts
4.1.2 Initiating Price Increases
4.2.3. Buyer Reaction to Price Changes
4.1.4. Competitor Reactions to Price Changes
4.2. Responding to Price Changes
Public Policy and Pricing
5.1. Pricing with Channel Levels
5.2. Pricing across Channel Levels