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Coaching & Mastery (Insights Thus Far (THE IMPORTANCE OF THE SUPPORTER…

- - - - working out OR encouraging commitment (to themselves, or for others to do for themselves)
    - - feeling of self-satisfaction
    - - encouraging commitment (to themselves, or for others to do for themselves)
  - - - a guilty confession (to varying degrees) OR whimsical happy feelings
    - - overwhelmed with an emotion — relief, anxiety, happiness
    - - sarcasm OR confessing something you have a hard time admitting to
    - - nearing end of tolerance OR also “gotta do better” / not good enough
    - - “gotta do better” (to self or others), be better (more discipline)
    - - something counterintuitive OR more shameless confession OR “shrug it off and keep going”
- - - - "I need money management skills. I swear my Libra rising must take over my Capricorn ways. I know how to make money but it goes just as fast."
- - - - PowerPoint
      - Word
      - Excel
    - - Quizlet
      - Bullet journals
    - - Study music
      - Study buddy
  - - - FaceTime
      - Skype
      - Reddit
    - - Snapchat
      - Celebrities' (musicians typically) social media accounts
        
        "Gucci Mane is officially my mentor. His twitter feed is so fucking positive"
      - YOUTUBE
        
        3% of all mentions in total Coaching & Mastery query
        
        Of the top 50 terms in YouTube-specific Gen Z conversation, about HALF relate to coaching & mastery
      - Instagram
      - Tumblr
        
        35K posts with #studyblr, #studyspo (Study Tumblr, very popular)
- - - - Anime & Comics
      - Literature
      - Photo & Video
      - Shopping
      - Beauty
    - - Gaming
      - Pets
      - Outdoors
    - - Gaming
      - Outdoors
      - Travel
      - Politics
- - - - "I can use college to network...honestly that's what's going to pay off in the future"
      - "Going to school and learning your major isn't enough anymore"
    - - Guitar/hiking/climbing/etc is fun -- photoshop/coding/marketing/etc is functional
    - - "When I need advice, the first place I go to ask for it is the Internet. You could call someone, but they might not answer." The Internet always answers when you call
    - - Patient
      - Willing to craft an individual learning program to fit different styles
      - Relatable (e.g. came from the bottom)
      - Trains in a way that extends to general life skills ("on and off the field")
      - Sees things in you that you might not see in yourself
      - Transparent
      - Trustworthy
  - - - Growing sentiment that real world experience will pay off more than formal education
      - Turning to new, non-traditional sources for experiencing/learning in their spare time
    - - OVERALL: (#1) Making music, (#2) Graphic design, (#3) App creation / Fashion styling (tied)
      - BOYS: (#1) Graphic design, (#2) App creation, (#3) Coding/website creation
      - GIRLS: (#1) Making music, (#2) Fashion styling, (#3) Graphic design
- - - - "I'm sick/tired of..."
        
        3% of emotions
      - "I hate..."
        
        5% of emotions
      - "annoying"
        
        1% of emotions
      - "this is gonna kill me / be the death of me"
        
        top negative attributes in sentiment drivers
  - - - Extra motivating if they're cute (1% of emotions)
  - - - Tumblr
      - Instagram
      - YouTube
      - Gen Zers are 5pp more positive about C&M on these platforms than they are on Twitter (73% positive versus 68% positive)
- - - - Giving and receiving recommendations to relieve stress, to do better in class
    - - Techniques, how to's for everything
    - - Typically in reference to sports
    - - Usually a particular class/course
    - - In reference to class or working out
  - - - To reach goal, to escape a bad situation, to see team win
    - - Supporters they used to have in their lives (coaches, mentors, study buddies, etc)
    - - Giving and taking recommendations of how to better succeed
    - - Pit of despair moments like "don't want to go" / "don't want to do"
    - - Thanking supporters for keeping them going