G5-How Airbnb designs for trust-Joe Gebbia (How it works?? (Airbnb can be…
G5-How Airbnb designs for trust-Joe Gebbia
How it works??
Airbnb can be accessed via either the Airbnb website or mobile applicaitons for iOS, Apple Watch and Android
Company charges guests a 6-12% guest services fee and charges hosts a 3-5% host service fee
Before booking, users must provide a valid name, email address, telephone number, photo, payment information and even a scan of a government-issued ID.
Users can create a listing by selecting the host menu after logging in.
Pricing is determined by the host with recommendations from Airbnb. Hosts add descriptions of the residence, amenities, available dates, cancellation policies and house rules
Unless the host has enabled "instant book", in which case requests for stays are accepeted automatically, a host has 24 hours to accept or decline a booking. After the reservation, hosts coordinate meetingtimes and contact information with guests
Potential guests are required to message the host directly through Airbnb to ask questions regarding the property
what is airbnb?
founder : Brian Chesky, Joe Gebbia , Nathan Blecharczyk
list your house, apartment or room that's available to rent, or search Airbnb to find different places around the world where you can stay.
an online property rental and listing platform
Founded in August of 2008 and based in San Francisco, Californiaan online property rental and listing platform
2009-Black Hat strategy
sent advertisements to the landlords on Graigslist
Landlords on Graigslist wanted to find long-term tenants or roomates
Made good use of PPC (pay per click)
When people searched "rental house" on Google, the advertisements of Airbnb would show up
convinced landlords to post the advertisements on both Airbnb and Graigslist
Helping landlords simplify the advertisements on Airbnb
Landlords could use the Airbnb system to manage their customers
Demands of their house would increase if they posted the advertisements on Graigslist
Improved itself, made itself a better, easy-to-use website, build the trust between Airbnb and the users of Airbnb
The first group of companies that used Facebook to advertise
Comparison with the failure company
AirBNB and Couchsurfing have the same number of customers
AirBNB factors of success
Charge mode Viral Communication
Using mechanisms, business models to better communication experience out
To provide the right amount of personal information, build trust, and build reviews
Charges Maintaining Quality Assurance (In competition)
Room types diversity
Founder : Casey Fenton want to offer a different stay experience
The idea of Couchsurfing.com was born in 1999
In 2004, NPO (Nonprofit Organization)
In 2011, For-profit companies
Couchsurfing reason of failure
The only cash to earn is a membership certification fee
Free mode of accommodation
Founders are also not full-time investment
Focus on community spontaneous experience
Without any Refence
The core values
"community" and "relationship chain"
"rooms" and "accommodation experiences"
Build Olympic trust
Overcome the deeply rooted stranger-danger bias.
A well-designed reputation
wait until both guests and hosts left the review before we reveal them
we prefer people
who are like us
High reputation beats high similarity
natural social bias
Build the right amount of trust
take the right amount of disclosure
suggest the right length
guide them with prompts to encourage sharing
How to change one's perspective ?