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Technology Acceptance Model (Implementation (E-learning, Internet Stock…
Technology Acceptance Model
External Variables
Perceived Usefulness (U)
Perceived Ease of Use (E)
Fred Davis (1989)
1)Predict the acceptability of a tool
2)Identify the modifications --to make it acceptable
Implementation
E-learning
Internet Stock Trading
E-Government
Internet Banking
Online shopping
E-ticketing
How does the theory related to T&L?
E-learning
(predict+evaluate acceptance towards the use of technology among students/educators)
Example: Frog-VLE, Facebook
Strengths
1)Evaluate whether a tool/apps is practical
2)Predict the acceptability of the tool
3)Modify our system to suit user(evaluation+prediction)
Weaknessess
1)People aren't entirely rational in behavior and decision making (e.g: the latest i-phone)
2)Theory doesn't tell how technology can actually be used
No designed advice
Not all technology is ease to use/useful
theoretical foundation to explain & predict individual's acceptance of IT
Attitude Toward Using (A)
Behavioural Intention of Use (BI)
Actual System Use