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Lecture 5: social representations (SR have meaning, plurality,…
Lecture 5: social representations
Moscovici: system of values, ideas, practices
--> to establish order and communicate
social representations have evolved through the years
moscovitsi: 50's france 3 publics: view of psychoanalysis - culture shapes knoledge -knowledge is plural -transformation of knowledge
triad --> Object Self Other (time, context & repres sti mesi)
from individual, to collective to social--> moscovitsi, social repres, include alternative repr
cognitive polyphasia
: the CO- existance of diff representations even within the same individuals
toblerone model, the triangle moving across time, past and future
the Wind-Rose model Bauer & Gaskell: central repres, changing now and the future + different public spheres
SR have meaning, plurality, communication, sociality
c: propaganda, propagation diffusion
M: content
Make the unfamiliar-familiar
anchoring
metaphors, gay=sick
objectification
make image of a concept
build reality
cultural transmission
reproduce and recreate the social world
POLEMIC: CONFLICT
HEGEMONIC: GLOBAL
EMANICIPATED: SUBGROUPS
PROCESS OF CHANGE:
emergence
institutionalisation
generalisation
stabilisation
DEFINITION
THEORIES
FUNCTIONS
TYPES