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Media Theories (Baunman - 1998 fear being left behind, Barker - 2001 moral…
Media Theories
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Gillmor - 2004 citizen journalism, gatekeepers are ditching traditional method , relaxed control
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Leadbetter - 2009 prosumers, we are part of the experiment as well as conducting it
McLuhan - 1967 global village, imagined community**
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Gauntung & Ruge - 1997 hard: magnitude soft: personality, visual imperatives
Tapscott & Williams - 2006 people individually and collectively program the web, increasingly in command
Lull - 2006 technology and cultural landscape evolve, sense belonging the community
Shirky - 2012 relationship between reader and publication, consumer able to be producer and distributer (print to online)
Irvine - 2006 globalisation modern media dissolved time, distance, place and local culture
Jenkins - 2006 migratory behaviour, kinds of entertainment experiences we want, courted across multiple media platforms, participatory culture in media'
Plunkett - 2008 gatekeepers ditching traditional methods and going straight to their audiences via the web
Robertson - 1994 globalisation: compression of the world and intensification of consciousness of world as a whole