Please enable JavaScript.
Coggle requires JavaScript to display documents.
SBDC Marketing Plan Template (Products (Target (Sales milestone, R&D…
SBDC Marketing Plan Template
Products
SWOT
R&D
Target
Sales milestone
R&D milestones
Priority: evolving throughout different dev phase of the biz.
Promotion
Content: based on SWOT
Channels
Google AdWords
Demo
Face to face selling
Online / Physical
Pricing
Negotiation range
Trial-ability
Revenue model (biz plan template)
Place/Customer Experience
Place: physical store and e-commerce site
Customer experience
Check-points
(1) Initial contacts: thru fb ads
(5) onboarding: sign contract. provide customer support. elicit feedback. ask for referral
(4) follow up: possible price negotiation
(3) In person meeting: pitch. list of questions. brochures. trial offers.
(2) Phone call: request an in person meetings over breakfast/lunch
Customer Support
Customer feedback: ideas for R&D