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Future State Cisco Live (FLIP IT - Digital Learning Network (add on to any…

- - - - Time
        
        Increase time for planning/budgeting for both Cisco and for targeted attendees/companies/partners.
        -Allows longer runway for event design/creativity and build out of the experience
        -Could more closely align with product/solution launches and sales cycles that are more than 9-12 months
      - Resources (Budget/Ppl)
        
        -Allows more time for customer/partner companies to plan/budget to send a larger contingency or have a more significant presence
        
        Leverage event budget to support more investment in event design and/or localized regional programs in the off-year
      - Perception Shifts:
        -Attendance: Changing the narrative of rotating attendance at the account level to "plan to bring your whole team"
        -Sponsorship: Move from choose from our menu for your installation to build a spectacular presence with lasting impact
        -Cisco Resources: Leadership/BUs/Experts/Speakers: Lead the industry with the largest gathering on-cycle, get out in the field/regions in the off cycle
      - More GLOBAL than localized
        -Opportunity to consider more venues/locations, attract attendees from broader geo reach