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Business Models (Business Modelling (Lean Canvas, Ap2, table 8 (Top 3…

- - - - Focus on loyalty & Acquisition
      - Pricing matters alot
      - Don't overlook logistics & reviews
      - See recent indicators, not old conversion rates etc
      - Ap 2, table 9 - Customer Lifecycle
      - Metrics that matter, Ap2, table 10
    - - Freemium sales tactic, not biz model
      - Eventually, focus on customer acquisition payback
      - Customer life cycle, Ap2, table 11
      - Metric worth measuring, Ap2, table 12
    - - Apps store leveraging
      - In-app revenue
      - Ap2, table 13 - Customer life cycle
      - Ap 2, table 14 Metrics that matter
    - - Stuff like newspapers, articles ...
      - Advertising based (but subscriptions etc also matter)
      - Ap2, table 15 - Customer life cycle
      - Ap 2, table 16 - Contents that matter
    - - Moving users up the engagement funnel
      - Though no completely delegate - share the creation process
      - Ap2, tables 17-19
    - - Focus on the money side